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Driver Chad Chaffin interviews with IBGSports.com on
Marketing with Front Row Motorsports. (Flash Player Required) |
ABOUT FRM SPONSORSHIP
Front Row Motorsports (FRM) was formed in 2004 by owner Bob Jenkins. FRM is currently running two full-time NEXTEL Cup teams. We are committed to providing our sponsors a competitive team on the track and valuable marketing vehicle/tool off the track.
No two companies are the same and neither are the challenges they face. We are currently working with companies such as yours, for both single race and season long partnership opportunities for the 2006 season and beyond.
A partnership with FRM can open the door for you to discover and be a part of the exciting world of NASCAR. NASCAR fans are three times as likely to try and purchase NASCAR sponsors’ products and services versus non-fans. A strategic alliance with our team will allow your business to: Generate exposure |
Bond with consumers |
Present your company’s products or services to millions of loyal fans just waiting to be exposed to what you have to offer. NASCAR fans become emotionally attached to not only the drivers and teams in NASCAR, but also to the businesses and products that align themselves with those drivers and teams.
| NBC FOX ESPN (2007) |
TNT FX ESPN2 (2007) |
SPEED |
This is your chance to rub fenders and elbows with the best NASCAR has to offer and come out a winner as you witness your business benefit from a partnership with our team. FRM feels the following statement best sums up their overall philosophy: “We believe our two most important goals at FRM go hand-and-hand, provide our partners the best possible exposure and run the best race we can each week.”
NASCAR DEMOGRAPHICS
Brands are built on powerful emotional connections and NASCAR delivers those connections in huge numbers. NASCAR fans believe in NASCAR and have made it an indispensable part of their lifestyles. They’re three times as likely to seek out, try and purchase a NASCAR sponsor’s product or service than non-fans. That’s because NASCAR fans understand the important role that sponsors play in the NASCAR experience and support them by purchasing their products and services.
Gender Distribution: |
Age Distribution: 18-34 32% 35-44 26% 45+ 43% |
| Regional Distribution: Northwest 20% Midwest 24% South 38% West 19% |
Income Distribution: $30-50,000 22% $50-75,000 22% $75-100,000 12% $100,000+ 8% |
Excluding the gender distribution all above percentages are equal to or within a few percentage points of the United States national percentages.
NASCAR OVERVIEW
Source: NASCAR.COM
- # 1 in Brand Loyalty
- # 2 Rated sport on TV
- $2.1 billion in licensed sales
- 75 Million fans, 1/3 of the U.S. adult population
- 17 of the top 20 attended sporting events in the U.S. in 2003
- NASCAR races often draw larger crowds than a Super Bowl, NBA Finals game, and World Series game combined
- Participation of more Fortune 500 companies than any other sport
- NASCAR is televised weekly in more than 150 countries around the world in 23 different languages
- NASCAR Sponsors received nearly $5 billion in total on-screen exposure value in 2003
NASCAR’S REACH & APPEAL
The growing popularity of NASCAR racing and the strong loyalty of fans to sponsors can mean tremendous opportunities for the companies involved. The following quotes were taken from various articles about NASCAR.
Sponsors report, published by Joyce Julius and Associates Inc., tracks exposure time and mentions of all sponsors during event broadcasts. During the Coca-Cola 600 in May, for example, Checkers received 57 seconds of “in-focus exposure time.” Based on the cost of a 30-second commercial, that time translates to $150,105 in publicity, the report said.
(Taken from “NASCAR’s appeal” article in Nation’s Restaurant News on August 29, 2005)
Col. Thomas Nickerson said “the logo on Nemecheks’s car generates the equivalent of $25 million in advertising if the Army were to purchase it from the broadcast networks.”
(Taken from “Armed services target NASCAR and it’s fans” on NASCAR.com September 21, 2005)
A recent survey of NASCAR fans found that 72 percent consciously purchase products because of a company’s relationship with the sport.
(Taken from “NASCAR season opener” article in Sports Business Journal on February 14, 2005)
“We’ve aggressively used at-track hospitality for driving business at the local level. We know we drive new business, but are also building stronger relationships with existing customers,” said Kurt Knapp head of marketing for Waste Management.
(Taken from “Waste Management picks up diversity awareness” on NASCAR.com November 10, 2004)
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Photo Credit: Wade Payne |
Even when things don’t go well for the driver, it can mean big time exposure for the sponsor.
Contact us today to find out how you can become a FRM Team Sponsor!