Front Row Motorsports
A Team with Momentum on Its Side
Over the past decade of NASCAR Sprint Cup racing, there has only been one team that has stood
the difficulties of successfully starting up a new operation. That team is Front Row Motorsports,
owned by restaurant entrepreneur and Tennessee native Bob Jenkins.
Today, Front Row Motorsports has surpassed the initial challenges of preparing weekly. Since
its humble beginnings, the team has moved into a state-of-the-art racing facility in Statesville,
N.C. It is here where the organization houses the No. 34 Taco Bell Ford team of driver David
Gilliland and the No. 38 Long John Silver's Ford team of driver Travis Kvapil.
After the team was founded as Means-Jenkins Racing in 2004, Bob Jenkins took full ownership
in 2005 and has seen its stature grow in the Sprint Cup garage the past six seasons. The 2009
racing season proved to be a season of foundation with driver John Andretti competing in every
event and securing a place in the top-35 in Sprint Cup owner points. The 2010 season was one
of expansion, when Ford Racing, a proven winner in NASCAR Sprint Cup competition, helped
carry to the track three full-time Sprint Cup entries for Front Row Motorsports with drivers
Gilliland, Kvapil and Kevin Conway. With the technical support of Ford and engines from the
powerful Roush-Yates Racing Engines camp, the Front Row team earned five top-20 finishes.
In 2011, Front Row Motorsports returns to the Sprint Cup circuit with a leaner and more
powerful team. Jenkins has streamlined the team's focus and resources into two full-time entries
– with Kvapil and Gilliland returning to their Long John Silver's and Taco Bell Fords. The team
saw an improved performance right away in the season-opening Daytona 500, where Gilliland
finished third in one of the most exciting endings in NASCAR history.
Off the track, Front Row Motorsports has continued to evolve into a powerful marketing
platform, providing superior service to its partners. In addition to season-long association with
Long John Silver's and Taco Bell in 2010, the season also included marketing partnerships
promoting two events – the $1 Baja Fish Taco campaign with Long John Silver's and the 50th
Anniversary of The Andy Griffith Show with CBS Consumer Products. Both partners received
an exceptional return, gaining an entirely new and valuable audience for their products as they
were showcased globally through both mainstream and motorsports media.
From modest beginnings, Front Row Motorsports now has a foundation to build upon and
momentum from sustained success in 2010. It is one of the very few new teams to come into this
difficult landscape and succeed, and it is now looking to build on this momentum and be a race
organization for crew members, drivers, team leaders and partners to thrive with in the coming